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I was part of a small team tasked with designing, prototyping and implementing eBay's new selling interface; originally called 'Quick Sell'. Built (unlike the rest of eBay) in strict, compliant XHTML, this one-page AJAX form served to simplify and speed up the selling process.
After it went live in the UK, the USA, New Zealand, Vietnam, the UAE, Israel, South Africa and Germany, eBay's rate of completed listings flew up from about forty percent to eighty-two percent. Ker-ching.
When I saw the pitch brief for a new Confused.com, I figured the easiest way to communicate to their management what I had in mind for revamping their thirteen-page registration form was just to build it.
The dynamic, AJAX-driven prototype I delivered won us the pitch, and it's simple, consistent and friendly look and feel was a hit in the UATs that followed. I worked closely with their development team on integrating it with their core, and the final product should be live later this year.